Rabu, 12 Desember 2012

Mistakes to Stay Aware Of In Bulk SMS Marketing

As the business industry becomes more competitive, traders and entrepreneurs are searching for new methods to reach out to customers. Moreover with globalization being the mantra of the age, every brand wants to reach out to broader range of potential customers in order to improve their sales traffic better. In order to achieve the benefits of promotion and marketing, mobile is the latest device that is growing in popularity with its SMS service. The concept of bulk SMS has successfully caught the fancy of people that makes it easier and flexible for traders to stay in touch with potential customers.

Though there is no doubt about the benefits of bulk SMS, it is equally true that this technology needs to be used properly in order to attract the attention of customers. However, most commonly it is seen that many traders indulge in common mistakes which hampers the effect of bulk SMS marketing badly. Before you also start availing the service of bulk SMS, it is suggested that you stay informed about the mistakes to avoid in bulk SMS marketing in order to get maximum benefits:

Insufficient call to action: The first mistake that most traders do is that they fail to influence the customers with a proper call to action. If your message does not click well with potential clients, they will not feel any urge to consider it. Hence, when preparing a marketing message for bulk SMS, make sure that it's catchy and direct with a slight nudge.

Do not try to force customers: Getting hold of numerous mobile numbers is no tough task. However the trick is to kick start the campaign with consent from customers. Instead of stealing numbers of mobile users and forwarding them with messages, it is better to keep your present customers updated and informed for better interaction. In most cases it is seen that traders forward promotional message in bulk to huge list of numbers. However they fail to get proper response in return as either their message gets considered as scams or gets deleted without making any impression among people.

Frequent forward of message: The third mistake that is widely committed by traders is that they keep forwarding customers with too many messages at frequent interval. It has been observed that frequent promotional messages tend to make people irritated and disinterested, thus making your marketing efforts a failure. Hence it is suggested that you keep your customers updated about events, services and deals at proper interval so that it catches their interest spontaneously.

Maintain a proper time: It's true that bulk SMS service allows you to send messages at any time of the day. Banking on this fact, many traders forward marketing messages at odd hours such as early morning or midnight. Such messages mostly do not get enough attention from customers as they end up as junk in the inbox.

Make sure that you do not indulge in any of the above stated mistakes when availing bulk SMS for promotional purpose.

The author has an immense knowledge on Bulk SMS Marketing. Know more about Bulk SMS Marketing related info in his website http://www.mysmsmantra.in/bulk-sms-marketing.html

2 komentar:

  1. attractive piece of information, I had come to know about your blog from my friend arjun, ahmedabad,i have read atleast eleven posts of yours by now, and let me tell you, your website gives the best and the most interesting information. This is just the kind of information that i had been looking for, i'm already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanks a lot once again, Regards, bulk sms hyderabad

    BalasHapus
  2. excellent piece of information, I had come to know about your website from my friend kishore, pune,i have read atleast 8 posts of yours by now, and let me tell you, your site gives the best and the most interesting information. This is just the kind of information that i had been looking for, i'm already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanx a lot once again, Regards, bulk sms

    BalasHapus